Tichichema is overwhelming by design. The ode has a lot to unpack; it addresses one of the most relevant issues plaguing society. Tichichema is as serious as it is entertaining. The song is Ammara Brown’s entry into the long-going conversation on domestic violence and alcohol abuse; dedicated to both the abuser and the abused. Bet your sweet behind, she is out to exorcise society of all of its toxicity hidden behind closed doors.
If you’re anything like Queen Mukoko, you hope to see domestic violence come to an end. But unlike Ammara Brown, you most likely lack the vocal range to play your role in this manner. Ammara finds herself entangled between the webs of having unconditional love and having had enough. The setup is as messy as it gets and her only solace is in tears and in prayer. Whats deeply saddening is that a significant proportion of the people who will hear this song will actually relate with this feeling. Perhaps, one day all this negativity will be a thing of the past.
Here’s the funny thing about this song; the audio was released about two months ago but somehow the recently released visuals make it hit differently altogether. She coaxes her voice in that good ol’ endearing Ammara fashion. She does it so fiercely that for a moment we do not consider the depth of the message being conveyed here (even the bass just makes you want to dance).
Tichichema is also a reminder that Ammara Brown is a force to be reckoned with and it is proof that she does not only have a voice, but she is a voice!