The stimulating, high-spirited and uncompromising “Campaign” captures the struggles that come with a hot-but-hard-to-get situation (an impediment most of us are likely to go through at some point in our lives). I foresee “Campaign” haunting all radio stations all the way into the new decade; as it should!
This song certainly does not play around; it’s as if it’s here to ask the question “What’s the limit of a vibe?” Charlie Kay and Ammara Brown must have gone all out in creating this multifaceted piece; the creative juices must’ve been flowing copiously. You can tell by the way they just coursed through the track; unapologetically and fierce, as if creating bangers is their second nature. The beat sounds like it was influenced by Drake’s “One Dance” and there’s nothing wrong with a little inspiration, especially when you build upon it richly.
It’s necessary that we look back to about a year ago; when Charlie Kay dropped a remix of Ammara’s “Akiliz”. We really should have taken it as a warning sign; Charlie Kay plus Ammara Brown equals an incendiary combination.
My guess is that the other artists who were planning to release a track for December are probably now feeling the heat. The race is on!